About SurveyGarden
SurveyGarden is one of the survey hosting site for dobney.com market research. It offers companies and other market research agencies the chance to have specialist and advanced questionnaires and surveys hosted on-line. We can host a questionnaire that you have designed, or provide ready-to-use questionnaires for common market research surveys.
Alternatively for specialist projects, or where you need external expertise, or where you want to use advanced research techniques such as conjoint analysis, you can contact dobney.com who use SurveyGarden to host custom-made and bespoke surveys to better understand their customers and buyers.
Frequently asked questions
Is this genuine market research?
Market research on SurveyGarden is conducted according to the ESOMAR international market research association code of conduct. This means that we want to gather genuine views and opinions from members of the public. You will not be approached or sold to on the basis of any answers or responses you give.
How does market research work?
Market research covers a wide field, from simple surveys where you contact all your customers with a ready-to-use questionnaire, to focus groups, depth-interviews and advanced survey approaches including diaries and product testing and beyond. The aim is to get feedback from a sample of customers in order to understand how a business is doing, whether customers are happy, and what they want from new products and services. The dobney.com guide to the basics of market research provides a background to the principles and methods of market research.
Can I design a questionnaire?
Much volume market research is fairly standardised in format and structure, only the specific details of the company or the product elements change. For instance standard question types such as "Overall how satisfied would you say you are with...?".
You can try Cxoice, our survey platform for building your own questionnaires and surveys on-line, which includes a Questionnaire Wizard to get you started
For more complex projects where original thought is needed at the design stage, or where specialist techniques are needed such as conjoint analysis, or where the analysis or sampling issues are more complex you should contact dobney.com who have a great deal of expertise if you need something that is not run-of-the-mill.
What do I need to know about sampling?
Sampling is the process of selecting people to contact to take part in research. Most online surveys use market research panels which consist of people who have signed up to take part in research, and who get paid a small incentive for every survey they complete.
However, surveys can also be done contacting your own lists where you already have contact information for the people you wish to survey and where those people are regularly on-line. In some markets, like B2B, phone surveys are still viable options, and many government-scale research still use face-to-face interviewing. Modern research blends different types of contact methods to attempt to maximise response rates, for instance using phone plus web (WATI) type surveys.
Can you provide sample?
We can source sample for you, and can arrange access to online panels from a wide variety of third party suppliers. Data quality is an increasing issue in market research, and some groups are becoming resistent to taking part in market research. We would encourage anyone to help out, because genuine feedback helps improve the products and services that you buy.
Can I sign up to join a research panel?
The dobney.com family of research websites includes Rsch.me where you can sign up to become a panellist to take part in market research. To combat increasing levels of survey fraud, where people use market research surveys as a side-hustle, we require proof of identity and limit the number of surveys you can complete in a given time frame.
Do I need to provide incentives?
This depends on the people you want to survey. For B2B companies surveying your own customers, an incentive may well not be necessary because people will help out someone they know well. If you are more remote from your customers (eg mail order), an incentive may be necessary.
Where do I begin if I need help running a market research survey?
At this stage you need to email us with details of your survey and we will come back to you with a price and details of how to get onto SurveyGarden.